PET PURR
PET PURR
PET PURR
UI/UX Desinger
UI/UX Desinger
UI/UX Desinger
mobile app
mobile app
mobile app
1 ½ months
1 ½ months
1 ½ months
Mobile Design
Mobile Design
Mobile Design
UI
UI
UI
UX
UX
UX
Wireframing
Wireframing
Wireframing
Prototyping
Prototyping
Prototyping
Storyboarding
Storyboarding
Storyboarding
The pet population in India is estimated to be around 32 million, growing at 11% per annum, with dogs being the most popular, followed by cats and fish.
Industry players say that the cultural shift from mere ownership to the parenting attitude for pets is expected to help grow this industry at 19-20% over the next decade till 2032.
Pet Purr is a comprehensive digital solution designed to enhance the pet care experience for users. With a focus on user-centred design, the app aims to simplify pet owners' lives by providing easy access to essential pet care services, information, and a supportive community.
62% of pet parents say their top priority is their pets’ happiness, and 80% say their pet(s) deserve more of their time.
The pet population in India is estimated to be around 32 million, growing at 11% per annum, with dogs being the most popular, followed by cats and fish.
Industry players say that the cultural shift from mere ownership to the parenting attitude for pets is expected to help grow this industry at 19-20% over the next decade till 2032.
Pet Purr is a comprehensive digital solution designed to enhance the pet care experience for users. With a focus on user-centred design, the app aims to simplify pet owners' lives by providing easy access to essential pet care services, information, and a supportive community.
62% of pet parents say their top priority is their pets’ happiness, and 80% say their pet(s) deserve more of their time.
The pet population in India is estimated to be around 32 million, growing at 11% per annum, with dogs being the most popular, followed by cats and fish.
Industry players say that the cultural shift from mere ownership to the parenting attitude for pets is expected to help grow this industry at 19-20% over the next decade till 2032.
Pet Purr is a comprehensive digital solution designed to enhance the pet care experience for users. With a focus on user-centred design, the app aims to simplify pet owners' lives by providing easy access to essential pet care services, information, and a supportive community.
62% of pet parents say their top priority is their pets’ happiness, and 80% say their pet(s) deserve more of their time.
Problem
Problem
Problem
Pet owners lack a unified and user-friendly solution to manage their pets' health, appointments, and social interactions. Existing apps fall short in providing seamless integration of vaccination reminders, vet scheduling, and a supportive community. This gap in the market leaves pet owners struggling to efficiently care for their pets, track health records, and connect with other owners. A comprehensive pet care app is needed to streamline these processes and enhance the overall pet ownership experience.
Pet owners lack a unified and user-friendly solution to manage their pets' health, appointments, and social interactions. Existing apps fall short in providing seamless integration of vaccination reminders, vet scheduling, and a supportive community. This gap in the market leaves pet owners struggling to efficiently care for their pets, track health records, and connect with other owners. A comprehensive pet care app is needed to streamline these processes and enhance the overall pet ownership experience.
Pet owners lack a unified and user-friendly solution to manage their pets' health, appointments, and social interactions. Existing apps fall short in providing seamless integration of vaccination reminders, vet scheduling, and a supportive community. This gap in the market leaves pet owners struggling to efficiently care for their pets, track health records, and connect with other owners. A comprehensive pet care app is needed to streamline these processes and enhance the overall pet ownership experience.
Competitive
Analysis
Competitive
Analysis
Competitive
Analysis
The research shows that many apps lack a dedicated social community for pet owners.
Cluttered interface has lead to unsatisfactory user experience, ultimately forcing users to quit the
app.Limited health tracking functionality is often disappointing for new pet owners.
Lack of grooming functionalities makes pet owners switch to other apps.
Pet Purr offers support for pet profiles for multiple pets which has been a major problem for pet owners.
The Unique Selling Point (USP) of Pet Purr is that it enables new pet owners known to pet care basics, from nutrition to training tips.
The research shows that many apps lack a dedicated social community for pet owners.
Cluttered interface has lead to unsatisfactory user experience, ultimately forcing users to quit the
app.Limited health tracking functionality is often disappointing for new pet owners.
Lack of grooming functionalities makes pet owners switch to other apps.
Pet Purr offers support for pet profiles for multiple pets which has been a major problem for pet owners.
The Unique Selling Point (USP) of Pet Purr is that it enables new pet owners known to pet care basics, from nutrition to training tips.
The research shows that many apps lack a dedicated social community for pet owners.
Cluttered interface has lead to unsatisfactory user experience, ultimately forcing users to quit the
app.Limited health tracking functionality is often disappointing for new pet owners.
Lack of grooming functionalities makes pet owners switch to other apps.
Pet Purr offers support for pet profiles for multiple pets which has been a major problem for pet owners.
The Unique Selling Point (USP) of Pet Purr is that it enables new pet owners known to pet care basics, from nutrition to training tips.
Design
Methodology
Design
Methodology
Design
Methodology
The Double Diamond methodology is preferred for its user-centric approach, emphasizing thorough research and iterative prototyping.
The Double Diamond methodology is preferred for its user-centric approach, emphasizing thorough research and iterative prototyping.
The Double Diamond methodology is preferred for its user-centric approach, emphasizing thorough research and iterative prototyping.
The flexibility of the framework and clear communication it provides make it adaptable to understand needs and pain points of pet owners, solving which is a key aspect for Pet Purr.
The flexibility of the framework and clear communication it provides make it adaptable to understand needs and pain points of pet owners, solving which is a key aspect for Pet Purr.
The flexibility of the framework and clear communication it provides make it adaptable to understand needs and pain points of pet owners, solving which is a key aspect for Pet Purr.
Research
Research
Research
A user survey is a vital component of a case study, providing direct insights into user preferences, satisfaction, and pain points.
It offers quantitative data and qualitative perspectives, validating design decisions and showcasing a user-centric approach.
A user survey is a vital component of a case study, providing direct insights into user preferences, satisfaction, and pain points.
It offers quantitative data and qualitative perspectives, validating design decisions and showcasing a user-centric approach.
A user survey is a vital component of a case study, providing direct insights into user preferences, satisfaction, and pain points.
It offers quantitative data and qualitative perspectives, validating design decisions and showcasing a user-centric approach.
User
Persona
User
Persona
User
Persona
The following user persona represents a common scenario: a pet owner with a busy lifestyle facing the challenges of managing work and pet care. This persona demonstrates the app's relevance and effectiveness in real-world scenarios.
The following user persona represents a common scenario: a pet owner with a busy lifestyle facing the challenges of managing work and pet care. This persona demonstrates the app's relevance and effectiveness in real-world scenarios.
The following user persona represents a common scenario: a pet owner with a busy lifestyle facing the challenges of managing work and pet care. This persona demonstrates the app's relevance and effectiveness in real-world scenarios.
Empathy
Map
Empathy
Map
Empathy
Map
An empathy map is a visual tool that helps teams understand users by mapping out their thoughts, feelings, actions, and experiences.
An empathy map is a visual tool that helps teams understand users by mapping out their thoughts, feelings, actions, and experiences.
An empathy map is a visual tool that helps teams understand users by mapping out their thoughts, feelings, actions, and experiences.
Storyboard
Storyboard
Storyboard
The Double Diamond methodology is preferred for its user-centric approach, emphasizing thorough research and iterative prototyping.
The Double Diamond methodology is preferred for its user-centric approach, emphasizing thorough research and iterative prototyping.
The Double Diamond methodology is preferred for its user-centric approach, emphasizing thorough research and iterative prototyping.
Ayesha notices new pet parent struggling with the pet not knowing much about the pet.
Ayesha notices new pet parent struggling with the pet not knowing much about the pet.
Ayesha, as a new pet parent, gets confused how to take care of her pets.
Ayesha, as a new pet parent, gets confused how to take care of her pets.
Ayesha installs Pet Purr and notices the feature packed app.
Ayesha installs Pet Purr and notices the feature packed app.
Pet parents communicating in the community section of Pet Purr.
Pet parents communicating in the community section of Pet Purr.
Ayesha receiving timely alarms & daily tips for pet care through the app.
Ayesha receiving timely alarms & daily tips for pet care through the app.
Pet Purr reminders and tips help Ayesha take care of the pet & feed them on time.
Pet Purr reminders and tips help Ayesha take care of the pet & feed them on time.
Managing multiple pets becomes easier with pet profile feature of the app.
Managing multiple pets becomes easier with pet profile feature of the app.
Pet Purr helps her to become a good and knowledgeable pet parent.
Pet Purr helps her to become a good and knowledgeable pet parent.
Wireframe
Wireframe
Wireframe
User Flow
User Flow
User Flow
High Fidelity
UI
High Fidelity
UI
High Fidelity
UI
Future
Roadmap
Future
Roadmap
Future
Roadmap
